Reigning APB Tour World Champion Jared Houston is expected to sign with a new board company this week after leaving his longtime board sponsor Pride Bodyboards recently.

In what is a massive blow for the French board company, Houston made public that he had parted ways with Pride after taking home third place at the SparkGreen Tahiti Challenge on the weekend.

Earlier today we reported that Houston will be signing with NMD Board Co, however the South African has since denied those rumours.

According to our sources, the 27-year-old will either be signing with NMD or sister company The Versus Project (VS).

“Yesterday was a special day for me. I managed my second podium finish of the year, at the APB SparkGreen Tahiti Challenge,” Houston wrote on his facebook page.

“Yesterday, the 30th April 2016, was also the last time that I will ride Pride Bodyboards in my career.

“I would like to thank Pride, from the bottom of my heart for all the good years and good times as well as wish them the very best for the future.

“Furthermore, I want to thank each and every one of you that have supported me and been a part of my career to date.

“The future is looking very bright, and I’m extremely excited to announce who ill be riding for in this next phase of my career. Keep your ears to the ground and thanks again for being a part of this all!”

Houston will become the first signing for NMD/VS since the two brands underwent major changes at the end of 2015, including ceasing their distribution partnership with World Bodyboards (owner of Stealth Boards).

Both company’s are now being distributed in Australia by longtime riders Ben Player and Dave Winchester, with the boards being shaped and designed in Java, Indonesia by Nick Mesritz and Dan Sivess.